Restaurant Marketing
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How to Set Up Your Google Business Profile as a Restaurant Owner: A Step-by-Step Guide for Non-Technical People
When someone searches for a restaurant in your area on Google, the business that appears at the top of those results with a map, photos, hours, and reviews is not there by accident. It is there because its owner set up a Google Business Profile correctly and has kept it maintained. A Google Business Profile…
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How to Calculate Your Real Cost Per New Customer (And Why Most Hospitality Owners Are Shocked When They Do the Math)
Here is a question that most restaurant and hostel owners have never sat down to answer properly. What does it actually cost you to get one new customer through the door? Not a rough guess. Not a feeling. The actual number, calculated from real money spent divided by real customers acquired. Most owners who go…
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How to Rank Your Restaurant Higher on Google Maps (No Ads)
When someone searches restaurants near me or Italian restaurant in [neighbourhood], Google shows a map with three listings beneath it, the Local Pack, and those three restaurants capture the vast majority of clicks. Getting into that pack is the highest-value free marketing a restaurant can do, because it puts you in front of people who…
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Why Is My Restaurant So Slow? The Real Reasons and Free Fixes
Every restaurant owner knows the feeling: a Tuesday with four tables when there should be ten, a Sunday lunch that empties by one, a week that starts slow and never finds its pace. The instinct is to blame the things you cannot control, the weather, the economy, the new place down the street. But if…
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Restaurant Welcome Email: What to Write (Free Template)
The first email you send a new subscriber is the most important one you will ever write, and also the simplest. It is the moment a customer who liked you enough to hand over their address finds out whether joining your list was worth it. A good restaurant welcome email confirms they made the right…
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How to Build a Restaurant Email List for Free (No Website or Software)
You can build a restaurant email list for free, starting today, with nothing more than a pen, a sheet of paper, and the phone already in your pocket. No website. No email software. No budget. The belief that you need any of those things first is the single biggest reason most independent restaurants never start…
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How to Ask Customers for Their Email at Your Restaurant (Scripts)
Most restaurant owners know they should build an email list, and most never do it consistently. Ask why and the answer is almost always the same: it feels awkward to ask. It feels like imposing, like turning a warm hospitality moment into a sales pitch. Knowing how to ask customers for their email address without…