marketing
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How to Market a Hostel on Zero Budget: The Basics That Still Work
If you want to know how to market a hostel on zero budget, start with a reframe: marketing without money is not a compromise for properties that cannot afford ads. For most small hostels it is the correct strategy. The channels that cost money, paid search, social ads, display advertising, rarely produce returns that justify
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How to Get Hostel Bookings From Google Without Paying for Ads
Plenty of hostel bookings begin on Google, and most owners do nothing to capture them. Travelers search your name to check you out before booking, or search for a place to stay in your city without knowing you exist yet. Learning how to get hostel bookings from Google means showing up well in both situations,
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Hostel Instagram Marketing: Grow With No Following or Budget
Instagram is the channel most hostel owners feel they should be using and get the least from. They set up an account, post a few photos of the common room, gather a couple of hundred followers over six months, and wonder why no bookings ever come from it. The problem is treating Instagram as a
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How to Get Repeat Customers at a Small Restaurant (No Loyalty App)
Most advice on how to get repeat customers at a restaurant points straight at a loyalty app: hand out points, send push notifications, watch people come back. The pitch is tidy, but the results rarely are. Loyalty apps aimed at small restaurants tend to have low adoption, the customers who download them are usually the
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How to Collect Customer Emails at Your Restaurant (QR, Paper, Receipt)
Most advice on email lists spends all its time on strategy and almost none on the part owners actually get stuck on: how does the email address physically get from the customer onto your list? What do you put on the table, what does the receipt say, where does the QR code go? Learning how